Репутационный маркетинг
Стратегия формирования репутации и имиджа бренда на рынке.
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Репутационный маркетинг – система маркетинговых инструментов для управления репутацией бренда/персоналии в сети Интернет и за ее пределами.
Плохая репутация может нивелировать позитивный эффект от работ по продвижению. Если сайт находится в ТОПе, но пользователь первыми видит негативные отзывы о компании, он уходит к конкурентам. Чтобы люди выбирали вашу компанию, важно поддерживать положительную репутацию в интернете. В этом заключается суть репутационного маркетинга.
Управление репутацией помогает решить следующие задачи:
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| Cookie | Duration | Description |
|---|---|---|
| cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category. |
| cookielawinfo-checkbox-analytics | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Analytics" category. |
| cookielawinfo-checkbox-functional | 1 year | The GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category "Functional". |
| cookielawinfo-checkbox-necessary | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Necessary" category. |
| cookielawinfo-checkbox-others | 1 year | Set by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category "Others". |
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| CookieLawInfoConsent | 1 year | CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie. |
| elementor | never | The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time. |
| Cookie | Duration | Description |
|---|---|---|
| _ym_visorc | 1 hour | Yandex sets this cookie to allow the site's Session Replay to function correctly. |
| ymex | 1 year | Yandex sets this cookie to collect information about the user behaviour on the website. This information is used for website analysis and for website optimisation. |
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| Cookie | Duration | Description |
|---|---|---|
| _ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
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| _gat_gtag_UA_* | 1 minute | Google Analytics sets this cookie to store a unique user ID. |
| _gid | 1 day | Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. |
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| yabs-sid | session | Yandex sets this cookie to store the session ID. |
| yandexuid | 1 year 1 month 4 days | Yandex sets this cookie to identify the users and also collects information about how visitors use the website, and this information is used for internal analysis and site optimization. |
| yp | 1 year 1 month 4 days | Yandex sets this cookie to compile anonymous information on users’ browsing, to know the origin of the visits and other statistical data. |
| Cookie | Duration | Description |
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| i | 1 year 1 month 4 days | This cookie is set by OpenX to record anonymized user data, such as IP address, geographical location, websites visited, ads clicked by the user etc., for relevant advertising. |
| sync_cookie_ok | 1 day | This cookie is set by the provider WebVisor. This cookie is used for marketing purposes. |
| Cookie | Duration | Description |
|---|---|---|
| _yasc | 10 years | Description is currently not available. |
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| yashr | 1 year | Description is currently not available. |
